Can giving be good for business?

Business giving makes up only 2% of UK charities’ total income

70% of surveyed charities admitted that they did not have the time or resources to target SMEs, as it can take ten hours to secure just one donation

Work for good commissioned a survey of 100 small and medium sized businesses and nearly 100 charity fundraisers to find out whether giving can be good for business.

Key findings include:

  • 68% of businesses who give to charity report a positive impact on profits.
  • The more they give, the more benefits they report, including enhanced company reputation, improved recruitment and retention of staff as well as increased profits.

CUSTOMERS AND CONSUMERS NOW EXPECT BUSINESSES TO GIVE BACK, AND REWARD THOSE WHO TO DO SO. BUT THERE IS STILL MORE WORK TO BE DONE

    • 1 in 4 businesses surveyed have yet to give.
    • Only 20% give regularly.

Read the full survey and results here

Sign up to help SongBird Survival here:

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